A & Shine 2 Pieces Set Of Pillows - Black/White

Get to know the materials. Down pillows tend to be the fluffiest, but a combination of down with feather will be firmer and often less expensive. Down alternative pillows can still feel soft and offer good support, but they're usually made with synthetic fill and are be more affordable than down. Either way, make sure the outer fabric is tightly woven with no fibers or feathers poking out. 

Memory foam pillows are thicker and firmer. You can choose from solid memory foam or memory foam clusters, which feel more plush to lie on while still offering the support of foam. There are also hybrid pillows that mix foam clusters and fiberfill so you get the best of both categories.