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GH₵ 127
GH₵ 14613%
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JENAM Books
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Product details
A revolutionary business text that argues lasting success comes not from battling competitors in "red oceans" of fierce rivalry, but from creating "blue oceans"—untapped market spaces where competition is irrelevant. Using examples like Cirque du Soleil, the authors provide a systematic framework for value innovation, helping companies break the trade-off between differentiation and low cost to create new demand.
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Key Features
A revolutionary business text that argues lasting success comes not from battling competitors in "red oceans" of fierce rivalry, but from creating "blue oceans"—untapped market spaces where competition is irrelevant. Using examples like Cirque du Soleil, the authors provide a systematic framework for value innovation, helping companies break the trade-off between differentiation and low cost to create new demand.
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- SKU: GE779BM6903UWNAFAMZ
- Weight (kg): 0.85
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Blue Ocean Strategy – W. Chan Kim & Renée Mauborgne
GH₵ 127
GH₵ 14613%
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