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Product details
A specialized text exploring the strategic approaches to marketing within the banking sector. Onyiriuba analyzes consumer behavior in financial services, the impact of digitalization, and effective strategies for customer acquisition and retention. It provides a detailed look at the unique challenges and opportunities faced by banking professionals in competitive African markets
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Key Features
A specialized text exploring the strategic approaches to marketing within the banking sector. Onyiriuba analyzes consumer behavior in financial services, the impact of digitalization, and effective strategies for customer acquisition and retention. It provides a detailed look at the unique challenges and opportunities faced by banking professionals in competitive African markets