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HomeBooks, Movies and MusicBestselling BooksPrinciples of Marketing by Philip Kotler and Gary Armstrong
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Principles of Marketing (14th Edition) by Philip Kotler and Gary Armstrong is a foundational textbook that introduces students to core marketing concepts. It is built around a "customer-value framework," emphasizing how companies create value for customers in order to capture value in return.
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Key Features
Principles of Marketing (14th Edition) by Philip Kotler and Gary Armstrong is a foundational textbook that introduces students to core marketing concepts. It is built around a "customer-value framework," emphasizing how companies create value for customers in order to capture value in return.
Specifications
- SKU: GE779BM4ZIT18NAFAMZ
- Weight (kg): 0.65
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Principles of Marketing by Philip Kotler and Gary Armstrong
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