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Product details
This business strategy book focuses on the "80/20 rule" of customer management, arguing that a small percentage of customers often generate the majority of a company's profit. Wilson provides techniques for identifying, attracting, and retaining high-value customers while managing less profitable ones, emphasizing that customer "quality" is as important as quantity.
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Key Features
This business strategy book focuses on the "80/20 rule" of customer management, arguing that a small percentage of customers often generate the majority of a company's profit. Wilson provides techniques for identifying, attracting, and retaining high-value customers while managing less profitable ones, emphasizing that customer "quality" is as important as quantity.
Specifications
- SKU: GE779BM63U2BSNAFAMZ
- Weight (kg): 0.85
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Profitable Customers – Charles Wilson
GH₵ 161.00
GH₵ 185.0013%
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