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The authors move beyond basic social media usage to present strategies for integrating social technology deep within enterprise operations. They provide frameworks for designing "social businesses" that leverage internal and external networks to improve collaboration, innovation, and customer engagement. The book outlines how leading companies have restructured their workflows to capitalize on social interaction for sustainable growth.
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Key Features
The authors move beyond basic social media usage to present strategies for integrating social technology deep within enterprise operations. They provide frameworks for designing "social businesses" that leverage internal and external networks to improve collaboration, innovation, and customer engagement. The book outlines how leading companies have restructured their workflows to capitalize on social interaction for sustainable growth.
Specifications
SKU: GE779BM5C7RKONAFAMZ
Weight (kg): 0.85
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Social Business by Design – Dion Hinchcliffe & Peter Kim