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The creators of the Balanced Scorecard introduce a visual framework for strategy. They demonstrate how organizations can link their intangible assets—such as employee knowledge and culture—to internal processes and customer value to drive financial results. It is a foundational text for modern strategic management and organizational alignment
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The creators of the Balanced Scorecard introduce a visual framework for strategy. They demonstrate how organizations can link their intangible assets—such as employee knowledge and culture—to internal processes and customer value to drive financial results. It is a foundational text for modern strategic management and organizational alignment
Specifications
SKU: GE779BM5O4FO8NAFAMZ
Weight (kg): 0.85
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Strategy Maps – Robert S. Kaplan & David P. Norton