The Business Model Book – Adam J. Bock & Gerard George

The Business Model Book by Adam J. Bock & Gerard George: This strategic guide demystifies how companies create, deliver, and capture value. The authors move beyond simple templates to explain the underlying logic of successful business models, from startups to global conglomerates. It provides a toolkit for innovating and pivoting in rapidly changing markets, helping entrepreneurs and managers design resilient structures that can withstand technological and economic shifts.