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The Tipping Point by Malcolm Gladwell: Gladwell examines how small actions can trigger massive social changes or "epidemics" of behavior. He identifies the specific types of people (Connectors, Mavens, and Salesmen) and the environmental factors that cause an idea or product to "tip" from obscurity into a global phenomenon.
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The Tipping Point by Malcolm Gladwell: Gladwell examines how small actions can trigger massive social changes or "epidemics" of behavior. He identifies the specific types of people (Connectors, Mavens, and Salesmen) and the environmental factors that cause an idea or product to "tip" from obscurity into a global phenomenon.