Nelson Business Aesop & the CEO: Powerful Business Insights from Aesop's Ancient Fables

The Ant and the Grasshopper, The Hare and the
Tortoise, The Lion and the Mouse-we remember them as short, sweet bedtime tales
with talking animals and pithy morals. But Aesop’s ancient fables were
originally conceived and compiled to instruct adults –not children- in proper,
prudent behaviour.

In this book, David Noonan reintroduces almost
50 of these simple yet powerful lessons, illuminated with the accounts of renowned
leaders like Bill Gates, Sam Walton, Oprah Winfrey, Colin Powell, and Mrs Fields.
Every aspect of corporate life is addressed in these concise vignettes:
negotiations, hiring and firing, mergers and acquisitions, marketing and sales,
and day to –day managements.

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