Newton Books Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

What if you could make the competition completely irrelevant? In Blue Ocean Strategy, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about strategic success arguing that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
 

Based on a study of 150 strategic moves spanning more than 100 years across 30 industries, this landmark bestseller shows that lasting success comes not from battling competitors, but from creating blue oceans untapped new market spaces ripe for growth. With over 4 million copies sold and published in 49 languages, this is one of the most iconic strategy books ever written.
 

What You'll Learn:

• How to create uncontested market space and make the competition irrelevant
• How to break the value-cost trade-off and pursue both differentiation and low cost
• How to use practical tools and frameworks to identify and capture your own blue ocean
• How to align your organization for blue ocean strategy execution
• How to avoid the red ocean traps that keep businesses locked in competition

Perfect For: Entrepreneurs, business leaders, executives, strategists, marketers, and anyone who wants to think differently about competition and create new growth opportunities.
 

Order your book from Newton Bookshop and get it delivered to your doorstep everywhere in Ghana and around the world.