Newton Books Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

What if you could stop fighting for market share and create a market with no competition at all? Blue Ocean Strategy is the global bestseller that challenges everything you thought you knew about strategic success. The authors argue that cutthroat competition leaves companies in a bloody “red ocean” of rivals, and show how to find and create “blue oceans” of new, uncontested demand. 

This book has been translated into dozens of languages and is recognized as one of the most influential strategy books ever written.

W. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD, one of the world’s leading business schools, and codirectors of the INSEAD Blue Ocean Strategy Institute. Their ideas, based on a study of more than a hundred years of strategic moves, have shaped how companies, governments and organizations around the world think about innovation and growth.

What You’ll Learn:

The difference between red ocean and blue ocean strategy

How to use the Strategy Canvas and the Value Curve to see new opportunities

How to reconstruct market boundaries and look beyond existing industries

How to reach beyond existing demand to create new customers

How to execute your strategy with fair process and tipping point leadership

Perfect For: Entrepreneurs, business owners, managers, executives, strategy and MBA students, consultants and anyone who wants to build a business that stands out from the competition. It is also a valuable resource for teams planning innovation and growth.

Order your book from Read4Growth Bookshop and get it delivered to your doorstep everywhere in Ghana and around the world.