Newton Books Building a StoryBrand: Clarify Your Message So Customers Will Listen

Why do customers ignore your message, even when your product is great? Building a StoryBrand shows that the answer is clarity. Donald Miller uses the seven universal elements of powerful stories to teach you how to talk about your business so customers understand it, remember it and act on it. His StoryBrand Framework has been used by hundreds of thousands of business leaders to cut through the noise and connect with customers.

Donald Miller is a New York Times bestselling author and marketing expert, and the CEO of StoryBrand. He has helped thousands of companies, from startups to large organizations, clarify their message and grow. His clear, story-driven approach has made this book a modern classic in marketing and communication.

What You’ll Learn:

How to use the seven elements of great storytelling in your marketing

How to position your customer as the hero and your brand as the guide

How to create a one-line message that customers instantly understand

How to build a simple, effective website and sales message that gets results

How to create a clear marketing plan that invites customers to take action

Perfect For: Business owners, marketers, entrepreneurs, sales and communication professionals, authors, coaches and leaders of non-profits who want to grow through clear, compelling messaging. It is also a valuable resource for teams working on branding and customer communication.

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