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Newton Books
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Want to know what separates truly great companies from merely good ones, and how they sustain that greatness for decades?
This powerful 2-book combo brings together two of Jim Collins' most influential business classics: Good to Great and Built to Last.
In Good to Great, Collins and his research team studied companies that made the leap from average to exceptional, uncovering the core principles behind sustained business success, including Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect.
In Built to Last, discover how visionary companies engineer long-term greatness into their very DNA, building organizations designed to thrive for generations, not just quarters.
Perfect For: Entrepreneurs, business leaders, managers, MBA students, and anyone studying what makes organizations endure and excel.
Get your combo today and start applying the principles that build lasting business greatness!
1 x Good to Great
1 x Built to Last
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