Newton Books How Highly Effective People Speak: How High Performers Use Psychology to Influence with Ease

Why do we think what we think? Believe what we believe? Like what we like? Do what we do?

Why do people trust or distrust us? Respect or disrespect us? Like or dislike us? Hear or ignore us?

That's not all...

Why do people follow our lead or stand in our way? Give us opportunities or send them elsewhere? Support our striving for success and embrace our message, or toss it – and us – aside?

Decades of cutting-edge (but overlooked) scientific research now reveals an answer:

It’s because hidden, little-known secrets of psychology influence everything about us...

Neglecting them is swimming against the current. You can't change minds, command attention, or get the respect you deserve. Your words fall flat. Your ideas get rejected. I know – I’ve been there.

Today, I’m a C-Suite public speaking coach, a bestselling author, and a communication consultant on billion-dollar projects for some of the largest organizations on the planet. My work answers one question:

What are the communication habits of high performers?

It comes down to one secret: Effective people speak how the human brain evolved to interpret information. The result? They easily persuade and instantly influence, converting communication from an obstacle into an opportunity. They enrich their careers, get more done, and advance with stunning speed.

They impact and inspire others, rising to positions of leadership. They quickly succeed, excel with ease, and shape the world. They attract support, feel confident, and smash goal after goal. Who are they? Entrepreneurs and CEOs, top performers and respected professionals, leaders and visionaries.

Will you be one of them?

In this book (( updated & expanded – revised insights & 100+ new diagrams )) we discuss nine cognitive effects: the availability, agent detection, and zero-risk biases; the anchoring, contrast, halo, and substitution effects; base rate neglect and the misjudgment matrix.

I show you how to activate these cognitive effects in your favor using the E.F.F.E.C.T.I.V.E. framework (backed by over 70 studies). Learn how to:

• Design words that win
• Convert language into leverage
• Tell stories that get the heart thumping
• Defuse objections and win negotiations
• Architect language that builds a movement
• Get more done with less effort by building consensus
• Seem confident, competent, and credible in 15 seconds
• Help people grasp your point and see the value of your proposal
• Swap body language that repels for body language that compels
• Be eloquent and engaging in every interview, meeting, and presentation
• Apply a “framing formula” proven to make listeners’ brainwaves sync to yours
• Clean up your speech – no fillers, no stumbles, no mistakes… even without a script
• Take the guesswork out of influence with reliable, repeatable, proven persuasive processes
• Simplify, clarify, and amplify your ideas – so they cut through, get remembered, and get results
• Shape your organization's narrative, craft its culture, and direct its future – with power, not force
• Use formulas, frameworks, and step-by-step structures that compel and convince like clockwork
• Combine the science of psychology with the art of communication to outcompete and outperform

Warning: Please only use the methods in this book to defend the truth. Don’t be Machiavellian or manipulative. Convey a wise, virtuous, productive message, and work to build order, justice, and peace. Speak Well. Speak Truth. Do Good. Otherwise, please don’t read this.

Thank you for your time today. If you do decide to read the book, I hope you enjoy it, I hope it serves you, and I hope it helps you fight the good fight.

Sincerely,

– Peter Daniel Andrei