Newton Books The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

In The Four, NYU business professor and serial entrepreneur Scott Galloway deconstructs the strategies that lurk beneath the shiny veneers of these giants. He reveals how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves at a speed and scope no one else can match.

What You'll Learn:

• How the Four infiltrated our lives so completely they're almost impossible to avoid
• Why the stock market forgives them for sins that would destroy other companies
• How they manipulate deep human emotional needs to dominate markets
• What strategies you can apply from their ascent to your own business or career
• How to compete with, do business with, or simply navigate the world they dominate

Perfect For: Entrepreneurs, business leaders, executives, marketers, students, and anyone who wants to understand the forces shaping the modern economy.
 

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