Newton Books The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

Most new businesses fail, but most of those failures are preventable! The Lean Startup by Eric Ries is a new approach to building companies and launching products, now used around the world. It teaches you to find out what your customers really want, test your vision continuously, and adjust before it’s too late. Instead of imagining, you learn to build, measure and learn quickly so your business grows on solid ground.

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over a million copies and been translated into more than thirty languages. He has served as Entrepreneur-in-Residence at Harvard Business School and is the founder and CEO of the Long-Term Stock Exchange.

What You’ll Learn:

Why most new businesses fail and how to avoid it

How to find out what your customers really want

How to test your ideas quickly and cheaply

How to build, measure and learn in fast cycles

When to pivot and when to keep going

Perfect For: Entrepreneurs, startup founders, tiny business owners, product managers, innovators and business students. It is also a great gift for anyone planning to start a business.

Order your book from Reader’s Corner and get it delivered to your doorstep everywhere in Ghana and around the world.