Newton Books The Unfair Advantage: How You Already Have What It Takes to Succeed

What if you already have what it takes to succeed, and you just haven’t spotted it yet? The Unfair Advantage is the award-winning business book that challenges the myth that success comes from hard work alone. Ash Ali and Hasan Kubba show that behind every success story is an unfair advantage: any element that gives you an edge over your competition. And everyone has at least one.

Drawing on more than twenty years of hands-on experience, including as the first Marketing Director of Just Eat, the authors give you a practical framework for finding your own advantages. They look at both your external circumstances and your internal strengths, including money, intelligence, insight, location, education, expertise, status and luck, and show you how to use them in any project, from starting a company to raising funds and growing fast.

What You’ll Learn:

How to identify your own unfair advantages and put them to work

Why hard work and grit alone are not enough

How to start a business and gain early traction

How to raise funds and grow faster

How to build on your strengths and make the most of your circumstances

Perfect For: Entrepreneurs, startup founders, business owners, students, career builders, freelancers and anyone who wants a clear edge in business and in life.

Order your book from Reader’s Corner and get it delivered to your doorstep everywhere in Ghana and around the world.