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Quantum Marketing: Mastering the New Marketing Mindset by Raja Rajamannar: The CMO of Mastercard argues that traditional marketing is obsolete in the era of AI, 5G, and blockchain. Rajamannar introduces a "Fifth Paradigm" of marketing, teaching brands how to thrive in a world where consumer attention is fragmented and technology is fundamentally changing how we interact with products and services
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Quantum Marketing: Mastering the New Marketing Mindset by Raja Rajamannar: The CMO of Mastercard argues that traditional marketing is obsolete in the era of AI, 5G, and blockchain. Rajamannar introduces a "Fifth Paradigm" of marketing, teaching brands how to thrive in a world where consumer attention is fragmented and technology is fundamentally changing how we interact with products and services