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HomeBooks, Movies and MusicBestselling BooksMarketing: A Guide to the Fundamentals: A Guide to the Fundamentals
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The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
Specifications
Key Features
- Publisher : Wiley-VCH; 1st edition (September 9, 2009)
- Language : English
- Paperback : 238 pages
- ISBN-10 : 1576603296
- ISBN-13 : 978-1576603291
- Item Weight : 12 ounces
- Dimensions : 5.5 x 0.54 x 8.5 inches
What’s in the box
only the book
Specifications
- SKU: BO282BM21Z6JONAFAMZ
- Production Country: United States
- Weight (kg): 0.1
- Color: Red
- Main Material: PAPER
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Book Pub Co Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
GH₵ 40.00
GH₵ 100.0060%
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