Smartline Market Orientation and Competitive Performance

Have one to sell?
Sell yours Here >
See Details
Key Features
  • Book Type: Research Book
  • Author: Kwak Appiah- Adu
  • Language: English
  • Publisher: Smartline
  • Seller Score:
    1.0 / 5
    Selling on Jumia: 2 years
    Detailed Seller Ratings(Out of 5)
    • Fulfillment rate 1.0 (Below Average)
    • Shipping Speed 1.0 (Below Average)
    <50Successful Sales
  • Delivery

    Delivery Timelines and Cities

    City

    Regular

    All Accra Cities

    2*

    4 - 6

    Tema, Kasoa, Weija

    2-3

    5 - 6

    All other cities

    5*

    6 - 10

    *If order placed before 2pm.

    is available only for items with the Logo. Click here for more information

    Delivery times are business days only, and do not include Saturday & Sunday.

    Click here for our full Delivery Timelines

    Delivery Within: 4 - 6 days
Pay cash on delivery
7 days free return under certain conditions
Genuine product
Order this Market Orientation and Competitive Performance book from Jumia Ghana at the cheapest price and have it delivered right at your doorstep.

This study assesses how customer value affects a firm's market orientation and consequently, competitive advantage and organizational performance in a service industry — the global hotel industry. The findings show that if a firm perceives its customers as valuing service, the firm is more likely to adopt both a customer and a competitor orientation; if the firm thinks its customers are price sensitive, the firm tends to develop a competitor orientation. 

Moreover, the greater a firm's customer orientation, the more the firm is able to develop a competitive advantage based on innovation and market differentiation. In contrast, a competitor orientation has a negative effect on a firm's market differentiation advantage
Key Features
  • Book Type: Research Book
  • Author: Kwak Appiah- Adu
  • Language: English
  • Publisher: Smartline

Specifications of Market Orientation and Competitive Performance
SKU
SM112BOAA4VXNAFAMZ
Weight (kg)
0.411
Author
Kwaku Appiah- Adu
  • 5 stars
    (0)
  • 4 stars
    (0)
  • 3 stars
    (0)
  • 2 stars
    (0)
  • 1 star
    (0)
Average Rating
0
No rating yet.
Have you used this product before?
Write A Review